Indeed, but if importing yourself you’ll have more difficulty and expense if something is wrong with the product or it goes wrong later (which is common with solar scopes as they are delicate and precise things). This after-service is what you pay for by buying from a local dealer. As the US is a much bigger market, and most of these products are actually shipped from there, it is inevitable they will be more expensive here.
British Astronomical Association
Supporting amateur astronomers since 1890