Yes, you’re right, the media have hyped this comet up a lot and for most people it would be a real challenge since it is so close to the Sun in the sky. The elongation is now rapidly decreasing as it heads for perihelion so you will need very clear skies and a very low horizon and, preferably, a convenient mountain to see it over the next couple of weeks. It is an interesting object though and it does have a relatively short period (440 years) so I really should get a news item on the website. I’ll have a go at preparing something over the next few days.
This amazing image of it showing a 10 degree tail was taken from Austria this morning (Sept 7):
https://groups.io/g/comets-ml/message/31656
Michael Jaeger is one of the best comet imagers in the world and he has an excellent site.