Nice find George/Nick !
I saw this pop up on my TNS alert yesterday but the skies had just clouded over. You are probably right though unless it brightens a bit. mag 17 is extremely marginal for me for a spectrum with enough resolution for a firm confirmation (ALPY 600) and as you say, the bright background wont help. It is on my list though. (I am starting to look at the potential to confirm M31 novae spectroscopically so if you like, you can contact me direct for a confirming spectrum if you find something interesting. The M31 season is probably closing for this now though as I need at least a couple of hours fully dark and at good altitude)